Selected video 01
Panenka · YouTube
And I know how to tell stories people want to hear.
As a Marketing Co-Founder at Gojirajj Academy, I shape how we present the academy – from content ideas and hooks to copy and campaigns. Alongside that, I’ve produced a football YouTube channel, interviewed experts, and translated two Bitcoin books into Georgian. I’m loving bringing that mix of marketing, storytelling, and education together in every adventure I take.
Five years immersed in Bitcoin, translating technical and economic ideas into content for Georgian audiences.
My Georgian translation of Vijay Boyapati’s book, The Bullish Case for Bitcoin.
My Georgian translation of The Little Bitcoin Book, an introduction written for readers without technical knowledge.
A mini-course I created to introduce Bitcoin’s core concepts.
Some of my earlier writing about Bitcoin, published on Substack.
Read past articles ↗At Panenka we invented a unique PS game FIFA (currently EAFC) challenge, that later was copied by other YT channels.
I produced Panenka, a Georgian-language football YouTube channel that reached 300K+ views in approximately six months.
My contribution focused on video concepts, title and thumbnail ideas, and creative brainstorming with the team.
Featured video: my on-camera appearance. Four additional selections below.
Panenka · YouTube
Panenka · YouTube
Panenka · YouTube
Panenka · YouTube
At TOK TV, a Deutsche Welle partner, I hosted a podcast and news show, conducted interviews, and worked across editorial formats.
I researched the subject, prepared the questions, and interviewed theoretical physicist Gia Dvali.
At Gojirajj, I work on more than individual posts. As Marketing Co-Founder, I’m involved in how the academy presents itself, from the ideas behind our content to the copy people read.
My background spans sports media, news, education, and brand building. My work includes video concepts, title and thumbnail ideation, interview research, and copywriting. I care about both the substance of a story and how it earns someone’s attention.
What I enjoy most about creating content is educating people and helping them understand complex things in simple language. That’s also part of my Bitcoin work: two books translated into Georgian and a fundamentals mini-course.
Based in Tbilisi, Georgia. I’m happy to talk through my work and the ideas on this page.
Where I lead the marketing.
My work as Marketing Co-Founder, from the ideas behind our content to the words people see.
Gojirajj Academy
Tbilisi, GeorgiaI lead social content ideation, hooks, copy and the academy’s wider marketing. My work connects the creative ideas with how we introduce the academy and communicate what we offer.
combined Instagram and TikTok views
in the academy’s first few months
Selected social content