Selected video 01
Panenka · YouTube
And I know how to tell stories people want to watch.
For five years, I’ve been immersed in Bitcoin, translating two books into Georgian and creating a fundamentals mini-course. I’ve also co-created a YouTube channel and co-founded a strong brand as a Marketing Lead. At River, I want to bring those worlds together.
Five years immersed in Bitcoin, translating technical and economic ideas into content for Georgian audiences.
My Georgian translation of Vijay Boyapati’s book, The Bullish Case for Bitcoin.
My Georgian translation of The Little Bitcoin Book, an introduction written for readers without technical knowledge.
A mini-course I created to introduce Bitcoin’s core concepts.
Some of my earlier writing about Bitcoin, published on Substack.
Read past articles ↗Here’s a selection of my work from Bitcoin and football videos to expert interviews and social content.
I co-created Panenka, a Georgian-language football YouTube channel that reached 300K+ views in approximately six months.
My contribution focused on video concepts, title and thumbnail ideas, and creative brainstorming with the team.
Featured video: my on-camera appearance. Four additional selections below.
Panenka · YouTube
Panenka · YouTube
Panenka · YouTube
Panenka · YouTube
At TOK TV, a Deutsche Welle partner, I hosted a podcast and news show, conducted interviews, and worked across editorial formats.
I researched the subject, prepared the questions, and interviewed theoretical physicist Gia Dvali.
Everyday situations that open into bigger questions about money, ownership, and Bitcoin.
Opening: “The message arrived instantly. The money is waiting for Monday.”
Story: Follow a real cross-border payment and investigate what happens between “sent” and “received”: banking hours, intermediaries, and settlement. Then test the Bitcoin alternative, including fees, confirmations, and converting into local currency. Let the actual experience shape the conclusion.
Thumbnail: A transfer marked “PENDING” beside a message marked “DELIVERED.”
Opening: “Your app shows a balance. Let’s follow the money behind it.”
Story: Trace a deposit beyond the app screen: who holds it, who can use it, and what you actually own. Compare that with holding Bitcoin directly and choosing a custodian. Use a concrete example to make ownership, reserves, and trust understandable.
Thumbnail: A banking-app screen peeled back to reveal where the money goes.
Opening: “Imagine Bitcoin had no price chart. How would you decide whether it mattered?”
Story: Hide the market commentary and explore Bitcoin through three demonstrations: sending it, verifying its supply rules, and holding your own keys. Bring the chart back at the end, after establishing what the price is attached to.
Thumbnail: A Bitcoin chart with the price concealed. Text: “WHAT’S LEFT?”
My first encounter with crypto was in 2018. Back then, my friends and I thought cheaper coins meant a better opportunity. The disappointment pushed me to look deeper.
Books and podcasts changed how I thought about money. Over time, I became convinced that Bitcoin was the best form of money.
I’ve since translated two Bitcoin books into Georgian and created a fundamentals mini-course. What I enjoy most about creating content is educating people and helping them understand complex things in simple language.
Based in Tbilisi, Georgia. I’m happy to talk through my work and the ideas on this page.
Ideas that earn attention.
As a Marketing Co-Founder at Gojirajj Academy, I lead social content ideation, hooks, copy and everything marketing-related. The academy generated 2.1M+ combined Instagram and TikTok views in its first few months.